Talking TrustRadius awards with Domo’s VP of customer success
Couple of things are as valuable to a organization as purchaser critiques. Soon after all, if you know what your customers believe about you or your solution, you can extra effortlessly transfer in a direction that satisfies your target market’s wants and requires.
Domo has a rather very good strategy as to what its buyers consider about its system thanks—in portion, at least—to TrustRadius, an corporation that compiles opinions of software remedies so that organization leaders can make far more knowledgeable technologies purchasing conclusions.
But which is not all TrustRadius does. It also doles out opinions-based mostly awards every Might. And in 2022, these awards came early and frequently for Domo, which gained across 3 vital groups: Company Intelligence, Embedded Business Intelligence, and Details Discovery & Visualization.
How did Domo’s vice president of shopper accomplishment, Robert Davy, just take the news? I cornered him and uncovered out.
Q: I guess the noticeable very first question is: What’s your original response to Domo winning so lots of awards of this mother nature?
A: Nicely, it’s a lot more validation of the platform and how our shoppers are partaking with it. The awards are based on feedback from clients and the price that they are deriving from employing our platform, regardless of whether it be for company intelligence or interacting with their details.
But likely the biggest matter we do is generate insights by making our customers’ details actionable. To me, that is contrary to a ton of other BI applications that I’ve noticed. With Domo, you’re able to combine, normalize, and rationalize 1000’s of diverse knowledge sources—and then make intelligence out of that to push sensible actions that propel their enterprise choices.
Q: Domo has actually place a large amount of time and energy and concentration into its embedded BI capabilities. What does becoming regarded for that say to you?
A: A single of the large tendencies we are looking at from our buyers is that they are switching the way in which they interact with their prospects by leveraging Domo’s embedded engineering (Domo Everywhere you go). It makes it possible for them to get their client relationships to a new level, and it produces a larger degree of urgency and accountability for us to get that ideal for them. In numerous cases, our prospects are developing new prospects to interact their consumers.
For illustration, a person of our big, world gaming companions is employing embedded analytics to connect and interact with 1000’s of associates. This is crucial for three causes. First, the embedded practical experience will allow them to inject their brand name into the platform so that it is an extension of their enterprise. Second, it makes it possible for them to scale to a huge companion community—and tens of thousands of consumers further than that. And last but not least, they had been in a position to supply the remedy with no a sizeable quantity of methods, meaning a staff of just 3-4 full-timers have been ready to carry the alternative to everyday living and take care of it going ahead. That is really awesome when you take into account the scale at which they function.
Q: Info discovery and visualization are much more regular, par-for-the-class means that companies leverage facts. But successful on that front has got to really feel good, much too.
A: What it truly means is our customers are profitable and getting value from our platform. It nearly doesn’t make any difference where by the knowledge exists, regardless of whether it is in an online procedure or a info center on your desktop—or buried in a spot that helps make it “dark knowledge.” The actuality that we can bring that facts to life and integrate across various resources so that prospects can interact with it is definitely the essential.
We have long-expression buyer interactions, and a lot of the original deployments take place inside of times or months, not months or a long time. As they see the value of the original use situation, ideation typically grows with our consulting groups, who are focused on time to benefit and then growing the locations that Domo can drive worth for them.
We have a single retail customer that experienced a collection of checklists for its retailer manager to assessment and update. The challenge was they experienced to go into distinct programs to locate the solutions and final results, then toggle again to the checklist. What is far more, aggregating those people checklists was time consuming, and then out of day by the time they have been accomplished.
By bringing the data from those techniques into Domo, they were in a position to produce a facts app that furnished quick accessibility to their details and close to serious-time answers to individuals checklist merchandise. This enabled them to get much more visibility to their effects and understand variance to their KPIs, suitable from their cellular system.
Now, they can engage instantly with their clients and workforce and generate a different result for them. Possessing much better obtain and visibility to their knowledge has actually impacted the efficiency of their organization in a optimistic way.
Q: When you have conversations with customers, or you see these styles of awards come Domo’s way, how does that participate in into how you program, and how you go about location ambitions?
A: We’re constantly making an attempt to understand from and combine suggestions. I assume a person of the great points about Domo is that our shoppers are so fanatical about the platform. So, the awards are validation of the worth that they are having from it. In any other case, they would not be publishing nominations and critiques.
For case in point, a single of our clients was just sharing how they are applying Domo All over the place to combine acquisitions. Think about it: You have two separate companies that are coming together and will need to have to integrate programs, facts, and individuals. Domo In all places enables them to accelerate the time among buying a new organization and the time to fulfill their workforce. They provide the knowledge into the Domo platform, merge it, and then really start off to converse with the workforce. The velocity and agility businesses are gaining by leveraging our system is fairly exceptional.
Internally, teams across the company are all centered on our shoppers and supporting them extract as much worth as they can from Domo. In terms of goals internally, it is not about profitable awards it’s about location plans and priorities close to time to benefit for our consumers and then supporting them with adoption. We glimpse at the customer journey and moments of truth that enable maximize benefit and impact for their organization.
Find out how many of Domo’s a lot more than 2,000 clients are working with the award-winning system to get ahead and continue to be forward in their respective fields.